JUILLIARD SPRING GALA Walking through the corridors of Juilliard's iconic campus is a Spectacle of Inspiration. This sentiment served as the driving force behind the creation of the event's identity, which flirts with Swiss design—drawing from Juilliard's classic Univers typeface, while the color palette subtly alludes to the invigorating atmosphere of spring nights. The brushstroke texture mirrors the perpetual motion of the school, with black serving as the beacon of illumination. The prominent date serves as a strong graphic element, signaling Juilliard's rescheduled fundraising event. The campaign kicks off with a teaser postcard, followed by the printed invitation. Juilliard’s commitment to sophistication shines through with the custom invitation printed on high-quality uncoated stock, using impeccable UV inks, showcasing the school’s dedication to excellence and creativity. Juilliard's facade gets a facelift with new duratrans, while a Lincoln Center screen takeover adds a dazzling touch to the night of the event.

ROLE Design Director, Art Director CLIENT The Juilliard School CITY New York, NY YEAR 2017–2019 PROJECT SCOPE Event Identity, Editorial, Environmental Graphics, Marketing and Communications, Motion, Print Production, Social Media SECTOR Education, Performing Arts