MCM COLLAB PSYCHOTHERAPY Brand Identity for a NYC-based Mental Health Clinic focused on queer BIPOC communities. The core concept revolves around the theme of 'Navigating Relationships,' symbolizing the journey towards emotional well-being. The vibrant color palette, an imperative directive from the client, harmoniously merges with crafted outline illustrations and black & white photography, imparting an aura of approachability and warmth to the brand's visuals. The design offers a compelling reflection of the clinic's compassionate and inclusive ethos.

ROLE Art Director, Graphic Designer CLIENT MCM Collab CITY New York, NY YEAR 2023 PROJECT SCOPE Brand Identity, Website, Social Media SECTOR Mental Health